You need to be found via Google if you want new people to discover your yoga studio and website. You want potential new yogis to be able to quickly locate you using keywords that are appropriate for your yoga business. For example, when someone searches for “yoga” in “your local area,” you want your studio to rank highly in the results.
The majority of individuals will use Google to accomplish this. If you want to improve your search rankings, Google is the place to begin.
Your yoga studio must appear first when people in your region search Google for yoga classes. Consider how difficult it is to locate yoga lessons while you’re moving to a new city, on vacation, or to travel.
How can yogis discover your yoga school using Google? First, let’s look at some Google search results one by one.
It’s critical to be listed in the typical search results for your yoga studio. In addition, it is recommended that you create a Google AdWords campaign if you want to expand your business and attract new yogis to it. Below we’ll look at how this works, but first, let’s look at the regular search results.
The name of your yoga studio’s website should be incorporated into Google search results. Your website must adhere to specific technical criteria to appear in the regular Google search results. For example, it must correctly display the name of your site, page titles, and other material (text and images).
Even more essential is ensuring that your website is ‘well-known.’ This means that other websites link to yours. For example, links to your classes, news stories, blog post, and videos.
Pro tip:
You may be missing out on useful traffic if your article pages don’t have unique meta descriptions, titles, and URLs. A well-optimized meta title piques readers’ curiosity and encourages them to click over to your website. The ideal meta description is accurate, succinct, and optimized based on keyword research.
The following six steps will assist Google in determining what your website is about and who you want to reach out to.
Check to see if your site’s content is correctly displayed. Google can only index the pages of your website that are essential after that. The following should be checked:
Is your website indexable? To Google, a searchable website means one thing only: no technical jargon required. Perhaps you can discuss this with your webmaster. Or maybe you should! For additional information on this, type the following terms into Google. The following are some of Google’s criteria for a searchable website: A correct display of the META data on your website.
These are the title of the website, description of the pages, the author, etc.
Do you want to learn more about how Google’s search results may improve your site’s ranking? Then, continue reading on Google and use Google Webmaster Tools to check your website.
The way Google ranks search results is quite ingenious. For example, which website will appear first? And when it comes to that, which one will be listed next?
It’s tough to figure out Google’s search ranking algorithms, let alone explain them. However, we know that certain website aspects are essential for increasing your Google search rankings.
We’ll call this the popularity of your website for simplicity’s sake. We’ll focus on two things that are crucial to your yoga studio:
Google counts the number of links (references) to your website. Not just on websites but also on forums, blogs, and other social media platforms. Google regards this as evidence that your site is relevant enough to be included in search results.
It is critical to boost the popularity of your website on Google by getting other websites to link to it. The more references, the better. What are some easy methods? Here are some pointers:
When someone in Boston is looking for yoga classes, the top results will differ from when someone in Miami does the same. As a result, you must establish your website’s local popularity.
How? Make sure to talk about what’s happening in your yoga business regularly. Both online (website, social media, blog, etc.) and in-person through press releases.
Here are some strategies for increasing your local popularity, or in other words, your web presence:
All these little things combined can make a big difference! Every time your yoga studio is mentioned on other websites, this helps to strengthen your online presence. When these other websites are also local media, this gives an extra boost to your local company. Create a business account with the help of Google Business Profile to register and improve your company information to improve the local position of your firm.
If you want to specialize in private clients, make sure your website includes a “Private Yoga Sessions” page. Write blog posts about your area of expertise and include a link to the location where individuals may book that service on your website. Make sure articles are easy to read on mobile devices.
It’s often a good idea to utilize Google’s paid services when you want to expedite the process of new students finding their way to your business.
Having your website, yoga studio, or special offer (free trial lesson!) appear first in the search results is feasible. Then, you can create a Google ad with specific keywords and phrases your target audience may use.
When someone searches Google for a phrase that contains your ad’s keywords, your ad appears. You are charged every time someone clicks on your advertisement. The Google AdWords system is what it’s called. You could also use Google Search Console to find relevant keywords to see where you rank on the first page.
When someone clicks on one of these advertisements, Google charges the advertisers a cost-per-click price (CPC). This cost-per-click may be as much as €1 or €2. It may appear to be a lot at first.
However, if you make sure that purchasing a subscription on your website is easy and obvious (for example, by utilizing Momoyoga), these pricey clicks might result in new consumers.
When a new member joins your yoga school after every 40 clicks on your ad, this will set you back anything from €40 to €80. This, again, may appear to be a significant amount. However, if this yogi sticks with you for one year and pays around €25 per month, your yoga studio still makes about €220 each year.
If you want to minimize your’ sale costs,’ there are two things you may do:
You may reduce the cost per click by limiting how frequently your ad is shown. This may seem odd, so let’s take it a step further:
A yogi looks up the term ‘yoga’ on Google. Many paid advertising results are displayed. It’s unclear what this individual is searching for on Google. Is this person searching for videos of yoga classes, experienced yoga teachers near me, a yoga mat, or yoga teacher training in your area?
When your ad appears for everyone Googling “yoga,” it will be too costly and ineffective. The cost-per-click would be high, and you’d receive a lot of clicks from folks who aren’t interested in the services or locations where you’re offering them.
Your ad must be only displayed when it’s relevant to the user. So use precise words in your AdWords campaign to be more specific. Instead of opting for “hatha yoga Brooklyn,” go with “hatha yoga classes.”
It’s also a good idea to change your AdWords campaign settings to “local” so that only people in your local area see your ad.
As previously said, you pay for each time someone clicks on your ad. Therefore, these clicks must lead to new members rather than being ‘lost’ on your website.
This might be easier if you make sure your new members can quickly buy a subscription by displaying your Momoyoga membership link on your website.
This is a fantastic way for new yogis to get started. It’s simple to agree to your studio’s terms and conditions in one click, and their information is immediately available through your Momoyoga admin page.
This is simple and stress-free for both you and your new members. They can even join up for classes all at once, including those offered on the same day.
As previously said in the introduction of this blog, Paid search results can be an excellent complement to different (often more efficient) promotion types. However, paid search results should not be relied on as your only source of exposure.